The Business of Cricket: The Story of Sports Marketing in India is the first book on the history of sports marketing in India on how it has grown from nothing to a $2.6 billion industry today How a single sport cricket has driven this growth, the role of icons such as Gavaskar, Kapil, Sachin and Dhoni, the role of the BCCI and the IPL, and how India is today the headquarters of world cricket. The authors bring a combined marketing experience of 40 years to the book and have made it entertaining as well as informative.
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About the Author
Shyam Balasubramanian studied in the Cathedral & John Cannon School, the Indian Institute of Technology, Kharagpur, and the Indian Institute of Management, Ahmedabad. His passions are writing, cricket and decoding game tactics across sports. Vijay Santhanam graduated from the University of Roorkee - now the Indian Institute of Technology, Roorkee - in 1986 and the Indian Institute of Management, Ahmedabad in 1988. In his 21 years of corporate (marketing) career, he worked for Godrej Soaps, Procter & Gamble and Castrol.
Maps The Business of Cricket
If Cricket is a Religion, Sachin Is God (HarperCollins India, 2009) ISBN 9788172238216
References
Source of the article : Wikipedia
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